Tuesday 10 July 2012

Goggle-Eyed about Google Analytics?

We’re unlocking the mystery behind the key to your marketing potential within the data provided by Google Analytics.

Once set up on your website, this information is available to you anytime of the day and contains the vital information, which is key to the success of your website.

In a focused 1-2-1 session we’ll explain this data to you, show you what pages are the most popluar, where visitors are coming from, how long they’re staying on your webpages so you can ensure they’re getting the most from the content on your website and you’re receiving quality responses to the investment you’ve made in your website.

This review will take approximately 1-1.5 hours And will leave you with an action plan to improve enquiries or sales from your website.

Book your place before the end of July 2012 to receive this special offer of £150+vat by calling us now on 0121 636 0900

Monday 9 July 2012

Sending out the right signals with your Brand

You wouldn't send out a distress signal which didn't highlight you were there!
So why do so many people manage to send out the wrong message with their marketing?
You could say that it always comes down to budget but design is an investment in the positioning and future of your business.
Branding is all about being consistent, which in turn projects confidence about your business, service or product.
First impressions last, if the first memory people have about your business is a cheaply produced business card, which has been replicated before by someone in a similar business, that's what they'll presume about what you're selling, people buy from people and branding helps to instill confidence and enables you to be remembered more easily! Why should they invest money in your product or expertise when you don't invest in yourself.
Angela Agnew says "Your brand is the red ribbon which binds your marketing messages together" Your brand should be clear and consistent
Believe in your business 100% that's having no fall back plan or plan B, your confidence and image will show and people will trust in the product or service you offer.